So, you’ve hired a Boca Raton Web Design company to design you a killer new website. You’ve got a great new site that will impress your visitors and grow your business, right? Well, how come you’re business isn’t growing? You need traffic.

How to increase your Website Traffic

You need to drive to traffic to your new website, so that your website can work for you, long after you punch out for the day. What service do you offer? What products do you sell? If I do a Google search for your product or service, will I find you? If the answer is no, chances are that’s the reason you’re site isn’t as productive as you would like. The first step in any SEO project should be your target keyword research. What words, combos and phrases are getting all the traffic in Google? Knowing what people are searching for is absolutely key in knowing what to target. But, is picking the words that have the most searches the best bet? Usually not. You need to take into consideration the amount of competition you have for certain keywords or phrases. If you think you can rank a web page on the first page of Google for a generic keyword that most likely has several million other sites competing, you should think again. Many of the sites are older than yours (which is an advantage) and probably have established SEO campaigns already in place, which is why they’re on the first page of Google in the first place. You need to pick keywords based on how many searches per month they receive and how many sites you will have to compete against. Knowing just how to pick your keywords is a huge first step in a successful search engine optimization campaign.

How to build your Inbound Links

So now you’ve got a killer website that looks good and represents your company well. You’ve got a great list of intelligent keywords to target. Now its time to build some links. But how do you build links? Where should they come from? How should they be structured? What are the secrets? Building your websites external links is a critical aspect of your search engine optimization campaign. You need to think of your inbound links as important ‘popularity votes’. Google will count these links to your site as ‘popularity votes’. But are all links equal? Not by a long shot. You need to concentrate on quality links, rather than quantity. Don’t think you can spend $100 on some offshore company that’s going to give you hundreds of links overnight. First of all, anything that doesn’t appear organic, or naturally occurring, can actually be damaging to your site in the eyes of Google and other search engines. You can easily be penalized if you do not follow Google’s Webmaster Guidelines, which can be found on their website. A handful of quality links, especially to relevant sites or sites that are already popular in their own right, will be far more valuable than hundreds of links on link farms, useless directories, or spam pages. In most cases, Google will not even recognize these links at all. They might be cached, but they will hold no weight. You need to establish a solid link building campaign that will give you earned, quality links on reputable sites. Sites that are relevant to your industry will go along way in helping you rank for your target keywords.

Search Engine Optimization & On-Page Optimization

Now that you’ve got a killer website, you know what you’re target keywords are, and you’ve started to gain some valuable quality links, you can concentrate on your ‘on-page’ optimization. This would include aspects like keyword density, or how many times your target keywords appear in relation to your regular content. It would also include your meta work, like meta descriptions, page titles, and url structure. Including keywords in the right way in these areas will help Google identify what your site is about. You need to build Google friendly urls, page titles, and page descriptions. Knowing just how to structure those to keep Google happy and your visitors informed will serve you well in the long run. You should know how to structure your sites internal links, especially when they are links within your site. Links to other pages within your site will help Google find and index those additional pages, something you should strive for.

Search Engine Optimization Summary

Following these simple steps will have you heading in the right direction when you take your first steps towards establishing your site within search engines. Always adhere to the strict rules and guidelines that Google and other search engines make readily available. These guidelines change regularly, and staying on top of them is an important goal any SEO campaign. Keeping track of the changes and being able to implement them quickly could give you the advantage you need to jump a few spots on your competitors by constantly updating the content of your website. Doing all of this work can be overwhelming for many, and very time consuming. A great alternative can be hiring a Boca Raton Search Engine Optimization company to handle all the stress and man hours of managing a successful search engine optimization campaign. The return on your investment can make that decision worth taking a look at. Having your site rank on the first page of Google for your target keywords can heavily boost traffic to your website and get your phone ringing. A company that is up to date on the latest Google guidelines and well versed in white-hat techniques can be a wise business decision. Letting a professional handle areas of your business that they do best, can free up your time to concentrate on running and expanding your business.

Dark Glass Media is a South Florida Search Engine Optimization company that specializes in creating and managing many successful SEO campaigns for our clients. Not sure what something like this might cost? Let us know your budget, and we will put together a carefully crafted SEO campaign especially for your business, within your budget. We can create a pay-per-click campaign and manage it, to start driving quality traffic to your site immediately. SEO campaigns take time to establish, and getting visitors to your site by advertising can pay off big in the long run, while you wait for your other efforts to take hold and be noticed by the major search engines. If you have any questions, or would like any additional information on how a quality SEO campaign might be able to help your business, please don’t hesitate to contact us. We proudly serve South Florida, and have many clients throughout the country (and even a couple international clients!). We can offer you a FREE quote on putting together an SEO campaign thats right for you. We will highlight ways we can help your websites traffic increase, and show you how we’re ready to help your business grow. You can contact us directly at info@darkglassmedia.com or by calling 561-702-1066 You can visit our website at www.darkglassmedia.com We look forward to hearing from you!