You’ve hired a great Boca Raton Web Design company to create a custom website for your business. You’re all set for the world to learn about your business and the services or products you offer. Now, all you need is website traffic! But how can you get website traffic?

Search Engine Rankings

Ranking in search engines for your product or services can mean the difference of your business treading water, or growing. Finding new clients and showing off what you can offer them is the best way to expand your business and sustain growth in your company. If your website is new, chances are you probably don’t have a whole lot of traffic. Your site needs to be highly optimized so search engines know that it is relevant to your keywords, and place you in the search engine rankings for that keyword. For example, if your company offers Business Management, its unrealistic to have a high ranking in a Google search for ‘business management’ as a goal for your website. There is just too much competition. Ranking locally is one of the best ways to gain traffic from your area, and establish your website in the SERP’s for that term.

Organic placement is being able to rank in the search engines for your keyword. These would not be sponsored listings which appear at the top and sides of search engines like Google, but the websites that show up in a regular search for a keyword. Organic placement is a time consuming process that must be carried out using white hat, or accepted methods. Violating certain guidelines can mean your site will be blacklisted from Google, and in some cases, can be illegal. You need to make sure that all the guidelines are adhered to strictly. Google and other search engines change their standards and best practices quite frequently, so you need to be constantly aware of the ever changing face of search engine’s and what they require. Hiring a reputable company with a proven track record of helping website owners understand search engines and helping them place is a critical step in your SEO campaign. There are so many factors that come into play when considering your sites ability to rank in search engines organically. It starts with the on-page optimization. This means ensuring your website is built correctly, with properly formatted meta tags, page titles, Google friendly sitemaps, search engine submissions through the proper channels, internally linking structure that helps Google navigate your site to learn what its about, and more. Skipping any of these or overlooking simple steps is a sure way to help your competitors rank above you, and reach out to valuable customers you are all fighting for. Once your website is setup correctly, and the search engines have found and indexed them, monitoring your traffic becomes crucial. This will help you understand what is working and driving traffic to your site, and which of your efforts are proving to be not as effective. Sometimes, your time, money and efforts are better spent elsewhere. Understanding your traffic can help you determine if what you’re doing is working or not.

Once the site is running efficiently, you need to get it to rank. Your main concern should be your inbound links. Establishing, quality, reputable, inbound links fro content relevant sites can greatly improve your sites rankings. Getting your site listed in thousand of link farms is usually overlooked by SE’s like Google and others. Quality most definitely wins over quantity here. Every time.

Organic placement usually takes time. Efforts to promote a website that seem to happen overnight, can sometimes get you banned from Google. Don’t purchase a link building package and expect your inbound links to grow to 100 overnight. Google will think somethings fishy, and will usually investigate your site. We have seen cases of black-hat techniques leading to a Google ban, and once that happens, its very hard to counter.

Hiring a company well-versed in white-hat search engine optimization techniques is a great way to boost business and earn a return on your investment. Many companies spends thousands of dollars to promote thier product or services in magazine ads or tv spots, and never really know what the outcome will be. Optimizing your site to do well in search engines means getting people who are already interested in your product or service (they just Googled it!) in direct connect with your website, where they can learn about you or your company, and decide if you are right for their needs. This can be infinitely more powerful than blasting thousands of potentially uninterested people with your message.

Dark Glass Media is a Boca Raton Search Engine Optimization company offering custom web design, internet marketing, lead generation, reputation management, web development, eCommerce, graphic design, professional printing and more. If you are interested in a FREE QUOTE for optimizing your websites potential in search engines, please contact us at info@darkglassmedia.com or by calling us at 561-702-1066 We would love to speak with you and share with you how we’re ready to help your business grow and spend some time in the limelight!