Looking for a great way to monetize your WordPress theme? Try these free plugins for advertising! Traffic = Money!

1: WP125 – This plugin helps you place 125×125 banner ads on your site

2. BySellAds – This plugin is one of the most popular

3. Wp-Insert – One of the most powerful plugins, supports multiple ad networks

4. OpenX WordPress Widget – simple, straightforward way to place ads on your site

5. AdRotate – add random banner ads to your site

6. Post Layout – flexible plugin inserts JavaScript or HTML ads

7. Advertising Manager – automatically inserts ads from 15 ad networks

8. WhyDo Work AdSense Plugin – inserts AdSense ads onto your blog without modifying your template

Dark Glass Media is a Boca Raton SEO and Web Development company specializing in helping businesses create effective web campaigns to grow their businesses and increase revenues. If you would like to find out how we’re ready to help you grow your business, please contact us today at info@darkglassmedia or at 561-702-1066  Visit us online at www.darkglassmedia.com

Email Campaign Statistics, Open Rates, Bounce Rates, Click Through Rates and more!

Wondering what your email campaign statistics should look like? Here is a great list of benchmarks by industry:

Dark Glass Media is an internet marketing company that can help you market your business or products, and get your message to new customers. We develop and manage email campaigns, help your website get new traffic through Search Engine Optimization and Search Engine Marketing, and we can create and manage effective PPC campaigns (pay-per-click). We can maximize any size budget to help you get the most new customers for your hard earned buck.

Contact us today to find out how we’re ready to help you grow your business! Email us at info@darkglassmedia.com or give us call at 561-702-1066  Visit us online at www.darkglassmedia.com

This time of year, people are simply looking for ways to save money and spend less at nationwide retailers, local chains, and mom and pop stores. Cutting out coupons from newspapers is both time consuming and tedious work. Sifting through endless online coupons or offers is like trying to find a needle in a haystack. There are websites that require you to purchase the deals, or only offer a limited number of deals on a first come first serve basis. The market has seemingly become oversaturated with deals, coupons, offers and ways to entice you to spend your money a certain way. In today’s economy, people are willing to go the extra mile to find ways to save money, and its a sign of a smart shopper.

Big Savings Plans

Knowing when and where to find the best deals is something of an art form, and smart shoppers the world over pride themselves in having inside information on the very best deals, and always having the inside scoop. Learning how to be constantly aware of the best deals is a difficult task, because there are so many places to get information ,even though most of that information might not be accurate or the best information. Coupons expire, or suffer from having other limitations buried in the fine print. It’s all to often that we find coupons with a ‘catch’ or some other limitation that prevents them from being as good as they first seemed, at first glance. Being careful not to be taken is also an important factor one should consider when hunting for deals. How many times have we carried a coupon in the door of our favorite retailer, only to find out that they don’t honor it for one reason or another, or the deal mentioned in the coupon ran out. Are you tired of hunting for great deals? Tired of clipping coupons? Are you tired of not being able to save the kind of money you think you should be able to easily save? Then it’s time you considered joining a big savings plans.

Joining a savings plans gives you the power of numbers. You’re joining forces with elite shoppers who don’t have time to sift through useless coupons or rigged deals. You get members only access to exclusive coupons, the kind of coupons that are actually worth while. The kinds of coupons you think warrant the low cost of the membership fee. Saving money has never been this easy, or this cost effective. Sure, clipping coupons in the Sunday paper maybe free, save for the fifty cents you plunked down to have access to the same coupons hundreds of other people are also clipping out at their kitchen table, week in week out. Joining forces with elite shoppers gives you a voice. It allows you access to coupons offered exclusively to a higher caliber of shopper. The type of shopper retailers now have to cater to. Why clip coupons and save pennies, when you can get exclusive coupons that save you dollars? How about 30 – 70% off at the largest retail chains on the planet?

Have we got your attention now?

If you’re interested in Big Savings Plans, do your homework and find a plan that suits your needs. Keep your money in your wallet, and your kitchen scissors in the junk drawer where they belong.

The overall look of the internet is changing. Web design companies have to adapt to keep their designs looking fresh, so that they get referred business, which is the best kind of business you can possibly get. If you have fresh designs and web sites that look great, you’ll get new clients. In order to have designs that look fresh, a web design company needs to stay on top of the trends in design.

Web Design Buttons

Here’s a great list of some fresh graphics to inspire you on your next design project. Keep your designs current and innovative. Your business will grow!

>>Click here to view some great web design button examples.

Dark Glass Media is a Boca Raton Web Design company located in South Florida. We specialize in building custom websites for clients all over the world. If you would like a 100% FREE QUOTE on your next project, email us directly at info@darkglassmedia.com

Google recently announced a new platform for AdWords called Google ACE, which stands for AdWords Campaign Experiment. This new tool will allow users to run split testing from within AdWords. Previously, a user would have to run two separate campaigns, and then compared data manually. This new tool will help make that task alot easier.

What is Google ACE?

Google ACE allows you to run simultaneous split testing, and measure ad performance. You can run new ads alongside existing ads to see if there’s a difference, and monitor increases or decreases in ad performance against the control for any particular AdGroup. You can even test separate parameters, such as CPC. Lets say you wanted to test what would happen to your campaign at a higher CPC, you can run that parameter on your test group and measure the results against the control, which would be your existing campaign.  Google ACE lets you reduce the risks involved with experimentation, because you can continue your existing campaign and leave it running as the control. You can split the percentage of clicks over 2 campaigns. For example, you can use a 70/30 split, meaning that for every 70 clicks your control gets, your experiment would receive 30 clicks. So you wouldn’t necessarily suffer from a lack of incoming leads.

Google ACE is primarily managed from the Settings tab inside your AdWords control panel. You can set the start/end dates, name the experiments or adjust the percentage splits. The best part of Google ACE is how it tracks the results. It uses simple up and down arrows beside each metric so you can see overall results at a glance. You can even choose to “Accept the Changes” and apply them to the campaign or “Delete the Changes” speeding up your ability to promote the changes to your campaign instantly.

To summarize, Google ACE provides users with the ability to carry out a more effective, aggressive split test on an existing campaign while providing you the control to minimize risk and implement resulting changes effortlessly.

If you would like more information on how Google ACE might be able to help you grow your business, please contact SEO & PPC Marketing specialists, Dark Glass Media by calling 561-702-1066 or by emailing us at info@darkglassmedia.com

Florida Photography Workshops expose you to the wonders only the nature and wildlife of Florida can provide.  Joanne Williams Photography & Tours, Inc. is a company run by Ms. Williams with photographers and nature lovers alike. Getting outdoors and breathing the clean, fresh Florida air and basking in the glowing rays of the sun will cleanse your soul and renew your spirit. Take a boat ride on Ms. Williams totally customized Fotoboat and travel in as little as 6 inches of water as you explore nooks and crannies of the Florida Everglades that others simply can’t get to. You’ll discover what Florida used to look like on your Everglades boat tours and learn what life is like out in the wilds of Florida.

Ms. Williams is a professional wildlife and nature photographer located in Lighthouse Point, Florida. She offers her services and photography workshops through her home state of Florida as well as exotic locations all over the world. Come discover the dark continent of Africa on an African Photo Safari. She also travels to areas like the Pantanal in Brazil, or the Galapagos Islands off Ecuador. She is a wildly published photographer and her work has graced the halls of the Smithsonian Museum of Natural History. You’ll stand side by side with a pro as you wonder the sea of grass, looking for alligators, Great Blue Herons, Black-bellied Whistling Ducks, tropical migrating birds and a host of native species. Come and see why Joanne Williams is the premiere tour company in Florida and why her tours are so unique and personal.

Contact her today through her website or by emailing her at joanne@joannewilliamsphoto.com

Florida Photography Workshops are held in one of the best spots in the country to learn photography. From amazing wildlife & nature shots to beautiful scenics, there is much to photograph in the Sunshine State. You can learn a lot by taking a photography workshop, even if your a seasoned amatuer. You can pick up photography tips and tricks and improve on what you already know. By enrolling in a Florida photography workshop, you’ll be learning in the field and from a professional. Everyone does things differently, and its always a good idea to learn someone elses methods and then apply that to what you already know.

By learning from a pro, you’ll be assuring yourself that you’re learning methods that are tried and true. Most professionals have gained a majority of their photography knowledge by experience. You can benefit from that experience in as little as a few hours in the field. Florida photography workshops have helped many people develop new techniques and methods of photography. You will be surprised at how much you can learn on just a few hours in the field or classroom with a professional photographer, like Joanne Williams.

Florida Photography Workshops

Joanne Williams is professional wildlife and nature photographer based out of Lighthouse Point. Her photographs have graced the covers of many magazines and publications, and her work is widely published. She specializes in leading photography workshops in many parts of the world like Africa, Galapagos, the Pantanal in Brazil, Ecuador, Namibia, Madagascar and others. When she’s not leading photography tours to other parts of the world, she can be found throughout Florida photographing on her unique, customized for photography, Fotoboat or her pontoon boat on a ‘Pontoon Putt’. Her Florida Adventure series includes all manner of Florida photography workshops, including half day walking tours, full day boating adventures, and multi-day trips to areas of the St. John River where you can photograph side by side with Joanne and watch her techniques in action. You’ll come away with a greater understanding of not only her methods, but the wildlife and nature that surrounds us here in Florida!

If you would like more information on Joanne Williams Photography & Tours, Inc. you can visit her website for a wealth of information at www.joannewilliamsphoto.com

Dark Glass Media is a Boca Raton SEO and web design/development company specializing in custom web design and development, search engine optimization, internet marketing, graphic design, printing, reputation management, printing and more. You can visit our website at www.darkglassmedia.com, or contact us directly for a free quote on any project at 561-702-1066 or by email at info@darkglassmedia.com

Are you looking for a Boca Raton SEO company that is honest and gets great results? Do you have a website that could use more traffic? Do you know how many people each month do an internet search for your keywords, products or services? We’re willing to bet its more than you think. Alot more.

If you have a website that is not optimized to be search engine friendly, you are probably missing out on tons of traffic that your site could be getting. Remember, people that are searching online for your services or products are landing on your competitors website if they can’t find yours. It’s really that simple. In order to be listed above your competitors, you need to have all the weapons that they’ve used, at your disposal, and THEN some! Dark Glass Media can analyze your site, the sites of your competitors, and put together a comprehensive strategy for getting your website to rank on search engines.

Using pay-per-click ads is a great way to get quick traffic to your site, but should never be used as a replacement for organic listings. The amount of traffic you will get to your site if it ranks well organically just can’t be compared to traffic your get from an advertisement. Each time someone clicks your ad, it costs you money. When you rank organically, you can get thousands of visitors a day without paying for each one. Knowing just how many people are actually searching for your products can be motivation enough for many businesses to concentrate on a solid SEO campaign. Usually, it’s much more than you think. The days of phonebooks and Yellowpage is long gone.

Boca Raton SEO

Putting together an individual SEO campaign that custom catered to you and your business, means doing your homework before you begin. It is essential to know your target keywords, and know them well. It is unrealistic for you to try to compete with well-established, high PageRank sites with hundreds or even thousands of quality inbound links, and tons on indexed pages that change frequently. You are better off focusing your energy on keywords that you actually have a shot at ranking for. For example, if you own a dog grooming business, you are simply not going to rank your site on the first page of Google for the keyword ‘dog grooming’. There are far too many competing sites, that have been around the block and probably all have well established SEO campaigns already in place. It is a far more realistic goal to try to rank locally, for a term like ‘boca raton dog grooming’. There are plenty of people who search for that phrase, and getting those people to visit your website could be huge for your business. It’s just a matter of going through the steps and putting the work in ahead of time. Once you have a great list of target keywords, you can start with the on page optimization. Everything here needs to be just right in order to have a Google friendly website. You need the proper sitemap, robot file and meta information. Your page titles and url structures are very important. Your internal linking structure is important. Your keyword density needs to be in the right ratio, you can’t just dump your keywords onto a page a hundred times and expect Google to recognize you as an ‘authority site’. Doing any of these steps outside of the Google Webmaster guidelines, can get your site permenantly banned from Google. We’ve all seen it happen, and it’s just about impossible to get an answer from Google, let along get them to re-list your site. Webmasters should be on top of the ever changing guidelines and best practices that Google so frequently changes. Using white hat methods that are Google friendly is a crucial step to any solid SEO campaign.

If you would like more information on how Dark Glass Media can help your website spend some time in the spotlight, give us a call or shoot us an email. We would love to hear from you. We’ll learn about your project, put together some ideas, and give you a no obligation free quote. We will get to work immediately, and show you our results. Email us for a list of recent SEO success stories. We’re more than happy to show off a couple!

Good luck in your search, and don’t hesitate to contact us at 561-702-1066 if you need anything, or email us at info@darkglassmedia.com Dark Glass Media is a Boca Raton SEO company serving all of Florida and anywhere else with an internet connection!

Dark Glass Media is proud to present an offer, exclusively for Boca Raton Dentists! Our recent research shows that there are alot of people in Boca Raton searching for a new dentist using Google. In fact, the term ‘boca raton dentist’ gets searched 720 times each and every month! We’re not making this up! Check for yourself using the Google Keyword Tool! That means people type in that phrase EXACTLY as it is above, over 700 times a month. What would happen if you had even a fraction of those people who are searching for a dentist, visit your website? That’s a lot of potential new patients! How much is a new patient worth? If you want to grow your practice, there’s several hundred people who are actively LOOKING for you!

Boca Raton SEO

Boca Raton SEO company, Dark Glass Media has come up with an offer that will get you all the traffic you can handle. In fact, we guarantee it! We’re so sure we can deliver, that you don’t pay until we do. That’s right, it is a 100% guarantee! We are offering you the chance to tap into those searches for a fraction of what it would cost to get a similar amount of traffic to your site using Google’s pay-per-click ads (PPC ads). We checked the going rate for Google’s AdWords for the term ‘boca raton dentist’, and it would cost you about $8.47 PER CLICK! That means every time someone clicked your ad to visit your website, you would be paying well over $8 each and every time! It would cost you over $6000.00 per month to get the same amount of traffic to your website. It gets better!

Here’s some more stats:

‘boca raton cosmetic dentist’ gets about 480 searches a month, and the PPC cost is $23.20 per click, which would cost over $11,000 per month!

‘dentist boca raton’ gets about 390 searches a month, and the PPC cost is$4.06 per click, which would cost almost $1600 per month!

‘boca raton dentists’ gets about 320 searches a month, and the PPC cost is $5.64 per click, which would cost over $1800 per month!

Imagine if you could tap into these keywords and get your site on the first page of Google? You would be getting a very large percentage of the searches, without paying for each click. What would 1000 new visitors to your website per month do for your practice? What would that be worth? Even at $4 per click, it would cost you $4000 per month to be in the ballpark.

Your competitors are already paying those prices for the PPC ads, or the prices wouldn’t be so high. It must be worth it for them!

Dark Glass Media will put your website on the front page of Google for a one time fee of $2500. In fact, if we don’t, you don’t pay.

It’s that simple. And to make the deal even sweeter, we are offering this to only ONE Boca Raton Dentist. Once we have a signed contract, we are pulling this offer. If you don’t take it, your competitor will. If you’re not on the first page of Google for any of these keywords, you’re simply loosing out on a tremendous amount of traffic. If someone that’s below you in the rankings takes this offer, once we get them to the first page of Google, it will push you back even further. Even if we use ultra conservative numbers, the potential here is HUGE. At 720 searches a month (remember, these statistics are provided by Google using the Google Keyword Tool), that’s a lot of traffic. Lets say it’s only 100 searches a month, that’s still over 3 people every day looking for a dentist in Boca Raton! What if you were able to get even just one new person every day to visit your website and learn about your practice? Even if you only got a few new patients a month through your website, you would have paid off your investment very, very quickly.

Where else can you advertise your business for that kind of money with those types of odds? Where is your ROI going to come back so quickly? Imagine if your website is on the first page of Google for several months? Indefinitely? How many new patients will that yield? Our bet is A LOT.

Remember, we are only offering this to ONE practice in Boca Raton. Once we have a contract, we will move on to the next city. We are a Boca Raton web design, development and SEO company. We are available by phone or email, and will even come sit with you to go over the entire process. We use only Google-friendly, white hat SEO practices. We will sign a contract with you, and deliver the goods. It’s really that simple.

We guarantee that we will get your website on the front page of Google and keep it there. After it’s been up there a week, you pay us. If we don’t deliver, you simply don’t pay. Nothing up front, no hidden costs. We can help you optimize your website for the influx of visitors you will get. We’ll make recommendations as to how to capture the most from your new visitors, and get them to contact you. We’ll help you get the most out of your investment.

How many visitors are you currently getting per month? Where does your website fall in a Google search for your practice? What would 1000 new visitors a month do for your business?

Now you can find out.

If you’re interested in this offer, contact is immediately. Remember, this is only open to one practice in Boca, on a first come, first serve basis. Once we have a signed contract, we’re pulling the offer for Boca dentists. It’s either going to be you, or your competitor. 1000 people a month is a lot of people going to a competitors website. 500 people a month is a lot. Even 100 people a month going to someone else’s website each month is a lot! Contact us today to find out more about this offer and what it could do for your practice. Call us directly at 561-702-1066 or email us at info@darkglassmedia.com -  Please use ‘Dentist Offer’ as the subject so that we can expedite your inquiry. We look forward to helping you! If you have any questions or concerns, please contact us, we’ll be more than happy to answer all of your questions and explain the process fully.

So, you’ve hired a Boca Raton Web Design company to design you a killer new website. You’ve got a great new site that will impress your visitors and grow your business, right? Well, how come you’re business isn’t growing? You need traffic.

How to increase your Website Traffic

You need to drive to traffic to your new website, so that your website can work for you, long after you punch out for the day. What service do you offer? What products do you sell? If I do a Google search for your product or service, will I find you? If the answer is no, chances are that’s the reason you’re site isn’t as productive as you would like. The first step in any SEO project should be your target keyword research. What words, combos and phrases are getting all the traffic in Google? Knowing what people are searching for is absolutely key in knowing what to target. But, is picking the words that have the most searches the best bet? Usually not. You need to take into consideration the amount of competition you have for certain keywords or phrases. If you think you can rank a web page on the first page of Google for a generic keyword that most likely has several million other sites competing, you should think again. Many of the sites are older than yours (which is an advantage) and probably have established SEO campaigns already in place, which is why they’re on the first page of Google in the first place. You need to pick keywords based on how many searches per month they receive and how many sites you will have to compete against. Knowing just how to pick your keywords is a huge first step in a successful search engine optimization campaign.

How to build your Inbound Links

So now you’ve got a killer website that looks good and represents your company well. You’ve got a great list of intelligent keywords to target. Now its time to build some links. But how do you build links? Where should they come from? How should they be structured? What are the secrets? Building your websites external links is a critical aspect of your search engine optimization campaign. You need to think of your inbound links as important ‘popularity votes’. Google will count these links to your site as ‘popularity votes’. But are all links equal? Not by a long shot. You need to concentrate on quality links, rather than quantity. Don’t think you can spend $100 on some offshore company that’s going to give you hundreds of links overnight. First of all, anything that doesn’t appear organic, or naturally occurring, can actually be damaging to your site in the eyes of Google and other search engines. You can easily be penalized if you do not follow Google’s Webmaster Guidelines, which can be found on their website. A handful of quality links, especially to relevant sites or sites that are already popular in their own right, will be far more valuable than hundreds of links on link farms, useless directories, or spam pages. In most cases, Google will not even recognize these links at all. They might be cached, but they will hold no weight. You need to establish a solid link building campaign that will give you earned, quality links on reputable sites. Sites that are relevant to your industry will go along way in helping you rank for your target keywords.

Search Engine Optimization & On-Page Optimization

Now that you’ve got a killer website, you know what you’re target keywords are, and you’ve started to gain some valuable quality links, you can concentrate on your ‘on-page’ optimization. This would include aspects like keyword density, or how many times your target keywords appear in relation to your regular content. It would also include your meta work, like meta descriptions, page titles, and url structure. Including keywords in the right way in these areas will help Google identify what your site is about. You need to build Google friendly urls, page titles, and page descriptions. Knowing just how to structure those to keep Google happy and your visitors informed will serve you well in the long run. You should know how to structure your sites internal links, especially when they are links within your site. Links to other pages within your site will help Google find and index those additional pages, something you should strive for.

Search Engine Optimization Summary

Following these simple steps will have you heading in the right direction when you take your first steps towards establishing your site within search engines. Always adhere to the strict rules and guidelines that Google and other search engines make readily available. These guidelines change regularly, and staying on top of them is an important goal any SEO campaign. Keeping track of the changes and being able to implement them quickly could give you the advantage you need to jump a few spots on your competitors by constantly updating the content of your website. Doing all of this work can be overwhelming for many, and very time consuming. A great alternative can be hiring a Boca Raton Search Engine Optimization company to handle all the stress and man hours of managing a successful search engine optimization campaign. The return on your investment can make that decision worth taking a look at. Having your site rank on the first page of Google for your target keywords can heavily boost traffic to your website and get your phone ringing. A company that is up to date on the latest Google guidelines and well versed in white-hat techniques can be a wise business decision. Letting a professional handle areas of your business that they do best, can free up your time to concentrate on running and expanding your business.

Dark Glass Media is a South Florida Search Engine Optimization company that specializes in creating and managing many successful SEO campaigns for our clients. Not sure what something like this might cost? Let us know your budget, and we will put together a carefully crafted SEO campaign especially for your business, within your budget. We can create a pay-per-click campaign and manage it, to start driving quality traffic to your site immediately. SEO campaigns take time to establish, and getting visitors to your site by advertising can pay off big in the long run, while you wait for your other efforts to take hold and be noticed by the major search engines. If you have any questions, or would like any additional information on how a quality SEO campaign might be able to help your business, please don’t hesitate to contact us. We proudly serve South Florida, and have many clients throughout the country (and even a couple international clients!). We can offer you a FREE quote on putting together an SEO campaign thats right for you. We will highlight ways we can help your websites traffic increase, and show you how we’re ready to help your business grow. You can contact us directly at info@darkglassmedia.com or by calling 561-702-1066 You can visit our website at www.darkglassmedia.com We look forward to hearing from you!